Chances are you've probably heard about Twitter's new live streaming app called Periscope but you may not have downloaded it or tried it out yet. Here's a quick 10 points to tell you a little about the app and what it does...
1. Periscope allows you to stream anything live from anywhere right on your smartphone. It allows you and your phone to become a broadcaster.
2. Titles are uber important. Your title is basically the only thing you have to attract watchers to your broadcast and tell them what it's about.
3. You may notice while watching others broadcasting that if youu tap your screen there's some fluttering hearts which will float up the screen. This had me confused at first as to what the point of these are, however I've learned it's essentially like giving the broadcaster an applause and letting them know you enjoy their content.
4. These hearts mentioned in number 3 are used as a measure of popularity on Periscope. Think of these like a thumbs up on Youtube.
5. The chat box allows you as a watcher to communicate with the broadcaster and you as a broadcaster to also communicate with your viewers.
6. Acknowledge your audience. If someone asks you a question respond to it. If someone asks to look in your fridge don't ask why just open your fridge and show them. Don't ask why there's this wierd thing about looking in peoples fridges trend happening on Periscope.
7. Once you end a stream an analytics box will pop up. This box will show you your number of views, retention rate, duration of video, and the number of hearts you received. This is how to rank your channel by doing good in these scoring areas.
9. When you complete a stream you will also have an option to save it to your camera roll which will save it to be viewed later. People who follow you will be able to watch your past streams similar to how on Youtube your vieos will always be up to be viewed.
10. Privacy... before you start a broadcast you will see 3 little icons. One icon on the left is the location icon, one for privacy and one for Twitter. The location icon if clicked will show people your location. If your doing this from your house you may want to hide the location privacy as this will show people on a map literally right where you are. A a public event of on the streets of a big city you could probably leave it on without concern. The lock or privacy button allows you to ;ive stream only for certain people. If you want to stream an event and only share it with certain people you can do that. Lastly is Twitter, if this is turned on a notification will be Tweeted out on your Twitter profile saying your currently streaming. If you Periscope a lot maybe don't do this for every broadcast as you may overload your followers with notifications.
11. When watching a broadcast if you want to follow someone swipe to the right and their profile will show up. You can see their profile photo and follow them if you like.
Periscope is a fairly new app and there definately still working out some kinks, however I'm super impressed thus far and see this becomming huge. Get started now and be an early adopter as this is going to blow up and this will give you a legup on others. LIve streaming takes engagement to a whole new level for marketing.
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