How To Rank eBay Listings On First Page
Though eBay is a shopping platform, and a selling platform, many people don't think of it as being a search engine as well. Sure eBay doesn't search the entire web, but it does search all products and items on the eBay site and ranks them based on what products and terms buyers are searching for.By understanding what keywords buyers are searching for, we can make our listings more easily found by buyers, as well as we can kind of game the system in terms of eBay's search ranking algorithm and rank higher in searches by targeting the keywords buyers are searching for.
Terapeak has a number of tools which allow us to do this, but one of my favorites is the "SEO" tool.
As you can see above, that is what they Terapeak SEO tool looks like. Below we'll pull a search on a term. For this example we'll use the term or product "watermelon slicer". Let's see what it pulls up.
As you can see, not only does Terapeak show us a few similar items to the term were searching for. They also show us a list of some of the most popular and most common searched terms. Another cool feature is that it not only gives us keywords, but also gives us some context . As you can see for the word "steel", it refers to the material. Where we see the term "slicy" it tells us that it's a brand. This is helpful in understanding which terms of product specific and which are more general and could be used with any style or brand of watermelon slicer.
Now our goal when crafting an eBay listing is to use these keywords in our listing. We want to keep the title somewhat readable and not just a list of "stuffed" keywords which doesn't read well. while still managing to include as many keywords as possible.
This is how you use the Terapeak SEO Tool to craft well optimized SEO'd eBay listings. In a post to come later this week we'll be touching on how to use the keywords Terapeaks product research gives us to see which words are more important to ranking as seen below.
No comments:
Post a Comment