How To Launch Your First Private Label Product
Many of you have expressed an interest in wanting to launch your first private label product and some of you have expressed some confusion about the overall process so just wanted to make a quick post to basically break down the private labeling process as well as offer some tips in how to go about everything from selecting a product to sourcing a product and everything else that follows.
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| Private Labeling Checklist |
1. How to come up with product ideas / Product Selection
- Jot down a list of items you've recently purchased
- Jot down a list of your passions
- Jot down a list of your hobbies
- Check sites like ReviewKick.Com and AMZReviewTrader.Com to see what others are selling
- Check Amazon's Hot Seller List
- Look for products with between 0-500 reviews
- Check for listings which can be improved ie (images, titles, bullets, description, etc)
2. Product Sourcing
- Go to Alibaba, Ali Express, DHGate or other sourcing sites
- Send e-mails/messages to top suppliers
- Choose 3-5 suppliers based on responses you get
- Order samples from suppliers (order by air)
- Choose the best from the samples
- Begin negotiations with suppliers
- Place first order
- Ship products from your home or office
3. Prior To Launching
- Build a launch list of potential customers
- Create social media accounts for your product
- Get 8 or 10 quality images with white backgrounds
- Write a product headline, description, bulletpoints, keywords
4. The Launch
5. Promoting The Product & Sales
- Start Amazon PPC (Auto Campaign)
- Start Amazon PPC (Manual Campaign)
- Review and optimize Amazon PPC campaigns
- Build customer follow up sequence
- Give away 50 to 100 units over a week
- Make Youtube videos unboxing/reviewing your product
- Write 3 blog posts about product each day for a week
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