1. Easy to setup, have your .blogspot domain name setup, your blogs template and look setup and be blogging in minutes.
2. A large writers community setup. Blogger is huge, there's plenty of other bloggers and your part of a community of bloggers. You can peruse others blogs as well as have others check out your blog.
3. Other Google products tied in with Blogger because it's a Google product. Because blogger is part of your Google account it easily links up with Google Analytics, Feedburner, Youtube, and Google Adsense.
4. Easy to monetize. With a few clicks of your mouse you can have your blog monetized and contextual ads running. Not the best way to run Adsense as you lack the ability to fully customize ads and track with channels but great for a beginner blogger looking to monetize their blog.
5. Makes the blogging process easy. No need for HTML or CSS coding knowledge though you can customize and improve your blog if you know coding. Everything is drag and drop, click of a button, and easy to use widgets.
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