Here at RulesForRebels.Com were going to be doing a short series of posts titled “Adwords Tips For The Adwords Newbie” where we will share 5 tips a day on how to improve your adwords experience. Part Two
1. Remove Unnecessary and Common Words - You have very little space in your headline as well as in your overall ad. Make every word count, don’t clutter things up and waste space with unnecessary words like the, and, a, in, to, etc. Unless the word is absolutely necessary for your ad to make sense cut it out.
2. “How” Is A Powerful Word - How is a very powerful word. Thinking about it, when we go to search the net it’s generally either for fun or to figure something out, find some information, or find out how to do things. Pretty much every home improvement project I begin starts with hopping on Google and searching HOW…to lay tile, how to install a garbage disposal, how to add vanity lighting, how to do can lighting, how to connect a stove. You get the point. You also tap into the people looking to make money online. How to start an online store, how to sell on eBay, how to get more traffic to my website. How is a powerful word people.
3. Should Your Company Name Be In The Headline Or Ad? - This is a hotly contested one. I was just debating this with a friend yesterday. He said these types of ads have almost no click through and you can’t argue with stats and facts however I think there’ some circumstances in which it’s appropriate.
If your Louis Vuitton or Victoria Secret your name alone will drive traffic. I agree if your business name is Tony Smiths T-Shirts don’t put your business name. Nobody knows Tony Smith or what his shirts are like. That space could be better used to say “T-Shirts Free Shipping” or “T-Shirts Funny Designs.” Adding your business name isn’t going to help you.
I do think there’s a few circumstances in which it could however. First would be sometimes someone may type your business name into the Google search bar after seeing it and visit your site on their own instead of clicking the ad which means you get the visit without paying for the click.
The other time I think having your business name in the ad or even in the title is if you are in a niche area. If you follow this site you know we like strange investments hoarding copper pennies, buying copper bullion and copper coins, foreign currencies, etc.
These are niche areas and there aren’t a lot of sellers out there. If I see a site like DinarTrade.Com, GetDong.Com, UtahCopperMine.Com in the title I know what they are selling and it also helps me differentiate one seller I may have already looked at from another seller as there aren’t many sellers of these things. The business name builds brand recognition but more importantly it also tells about the product. If a viewer can’t tell what your business does from the name however I would say it’s a waste of ad space.
1. Remove Unnecessary and Common Words - You have very little space in your headline as well as in your overall ad. Make every word count, don’t clutter things up and waste space with unnecessary words like the, and, a, in, to, etc. Unless the word is absolutely necessary for your ad to make sense cut it out.
2. “How” Is A Powerful Word - How is a very powerful word. Thinking about it, when we go to search the net it’s generally either for fun or to figure something out, find some information, or find out how to do things. Pretty much every home improvement project I begin starts with hopping on Google and searching HOW…to lay tile, how to install a garbage disposal, how to add vanity lighting, how to do can lighting, how to connect a stove. You get the point. You also tap into the people looking to make money online. How to start an online store, how to sell on eBay, how to get more traffic to my website. How is a powerful word people.
3. Should Your Company Name Be In The Headline Or Ad? - This is a hotly contested one. I was just debating this with a friend yesterday. He said these types of ads have almost no click through and you can’t argue with stats and facts however I think there’ some circumstances in which it’s appropriate.
If your Louis Vuitton or Victoria Secret your name alone will drive traffic. I agree if your business name is Tony Smiths T-Shirts don’t put your business name. Nobody knows Tony Smith or what his shirts are like. That space could be better used to say “T-Shirts Free Shipping” or “T-Shirts Funny Designs.” Adding your business name isn’t going to help you.
I do think there’s a few circumstances in which it could however. First would be sometimes someone may type your business name into the Google search bar after seeing it and visit your site on their own instead of clicking the ad which means you get the visit without paying for the click.
The other time I think having your business name in the ad or even in the title is if you are in a niche area. If you follow this site you know we like strange investments hoarding copper pennies, buying copper bullion and copper coins, foreign currencies, etc.
These are niche areas and there aren’t a lot of sellers out there. If I see a site like DinarTrade.Com, GetDong.Com, UtahCopperMine.Com in the title I know what they are selling and it also helps me differentiate one seller I may have already looked at from another seller as there aren’t many sellers of these things. The business name builds brand recognition but more importantly it also tells about the product. If a viewer can’t tell what your business does from the name however I would say it’s a waste of ad space.
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