1. Continue adding keywords and keyword groups as you think of them or as Adwords suggests them to you.
2. Use the pause ad group feature to pause your campaigns as you play around with keywords, ad text or as you try out new ad campaigns to limit the amount of money you spend.
3. If your campaign is something that could be bought as a gift ramp up your efforts during Holiday Seasons. Many people report seeing a dramatic increase in clicks and even better conversion rates as well. More people are buying gifts and other products at these times. These can be your most lucrative months.
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