1. Double check your URL links on your campaigns and ads. Make sure your directing people to the correct pages. This may seem like a no brainer but I actually had a professional Adwords manager working for me who spent over $300 on clicks sending people to a dead page.
2. Re-evaluate your campaigns. After you've been up and running for a while re-design ads with low CTR's. Google will automatically disable keywords with low CTR's, I believe the thresh hold is generally around 0.5% or lower
3. Use mispellings of keywords.
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